M/s. Southern Agrifurane Industries Ltd., (SAFL) situated in Tamil Nadu is equipped with automised machineries and technically skilled personnel and has capacity to manufacture over 3 million IMFL cases per annum. It has its own distilleries producing Extra Natural Alcohol (ENA), primarily for the use of its IMFS unit. To emerge as the undisputable unit SAFL claims of a major chunk of share in the liquor market in Tamil Nadu. Innovative pastures to achieve voluminous market share and growth in the highly competitive environment are on the anvil.